Planner | Digital Strategist
Marketing and Advertising | Toronto, Canada Area, CA
Strategist with experience at start-ups, big, medium and small shops.
Practical and conceptual in equal proportions.
Digitally led. Strategy driven. Result oriented. Always seeking creative ways to grow brands in complex environments.
1. Start with the end. Know the measurable objectives.
2. Know the audience. Respect the audience.
3. Stand for something. Be distinctive.
4. Make choices in strategy. Ensure Baseline. Make it creative.
5. Create associations. Build memory structures.
6. Make strategy creative.
7. Lead with lateral thanking. Borrow, Steal and Remix.
8. Build it and they’ll come works in movies, have traffic drivers, context and connection planning in place.
9. Use technology as canvas, not an idea.
10. Measure effectiveness and optimize.
Integrated Marketing Communications | Digital "Marketing" Strategy | CRM strategy | Direct Marketing | Community Development & Management | Digital & Social Analytics | Innovation | Earned Media Programs